Day: March 25, 2022

TV AdvertisingStudents are asked to watch one hour of prime time television and 30 minutes either in the morning or mid-day and answer the following questions.  Students may also listen to the radio to obtain the information.  You will need a watch or clock with a second hand and undivided attention during commercials. In a one-hour (60 minute) period, how many minutes were devoted to...

1. Explain how unethical behavior can exist in personal selling. 2. Discuss the role of ethical behavior in selling. Include your thoughts on whether ethical behavior in selling is based on personal morals and value, or company culture, or a combination of the two. 3. How does the company's culture play a role in the ethical or unethical behavior of selling. 4. Explain the issues that may arise...

Many retail stores have their own store brand name products, which compete with the manufacturer's brand. The store brand product is typically less expensive than the brand name product.  For example, Walgreens includes advertisements for its store brand on the company website, weekly flyers, and promotes within the stores on end caps.  The store brand is usually located in close...

Assignment Requirements:Select a product, which is in the maturity stage of the Product Life Cycle, and make a series of recommendations that will ensure the product's long term vitality as a business.  Your challenge is to extend the life of the product at this stage and prevent it from going into the decline stage. Provide this information in a form of a proposal to your professor.Steps:1....

Assignment Instructions:  1. Read chapter 3 before beginning this assignment.2. Review Costco's Code of Ethics on page 38.3. Research Code of Ethics using the browser of your choice.4. Review Code of Ethics from at least two companies of your choice to use as a guide.5. Review the Pyramid of Corporate Social Responsibility on page 40.6. Word document, no number of pages required, use single...

The Course is a business plan for a small business that research sources, executive summary, company description, target market, competition, marketing and sales, operations, management structure, financial projections, and future development.1.Title Page2.Table of Contents3.Company Description: Briefly describe the product, company, and business. Include a vision statement and mission...