You are a new marketing manager and have been asked to write a report for the Chief Executive, explaining the principles of strategic marketing management and the tools that may be used to develop a strategic marketing strategy.

by / On November 8, 2020 / In Business and Management, Not applicable

You are a new marketing manager and have been asked to write a report for the Chief Executive, explaining the principles of strategic marketing management and the tools that may be used to develop a strategic marketing strategy.
you will need to show that you understand the difference between strategic and tactical marketing.