Tesla – Business Case

This is a group project, I only one doing the beginning…
Intro:
Provide some background and a few key events in Teslas history. Explain Teslas stock price for as far back as it goes. If the stock price has been going up over the long-term or been going down. Or if its been trading for 50 years, then you should be able to get a 50-year stock price chart.

Business model:
Very briefly, explain Teslas business model – how is the business unique, or different from competitors, and how do they make money? (is it high sales volume with economies of scale and low costs and efficient production, or is it high-profit margin, high-end goods that are a uniquely differentiated product.