Marketing Theories Profile

by / On October 1, 2020 / In APA (edition "APA 6"), Business and Management

Complete the Marketing Theories Profile template, including five marketing theories that integrate germinal and current research.

Consult the Week 2 Electronic Reserve Readings for a preliminary list of articles that can assist with this assignment.

Assess and justify the business applicability of each theory:

Marketing mix theory
Consumer behavior theory
Segmentation theory
Relationship marketing theory
Social marketing theory

Note: Write 300 words or less for each marketing theory. Your completed Market Theories Profile should not exceed 1,500 words.

Include a minimum of one APA reference for each theory. Do not use direct quotations in this assignment; all paraphrasing must be in your own words and cited according to APA guidelines.