International Sport Event Consultation

SITUATION:
You work for an international sport consulting company. You have been assigned to present a strategic business proposal to the client about a certain scenario. You will need to deliver a business-style written report that accurately reflects the facts, key areas, and your approach/opinion/recommendation for the client.

SCENARIO:
The Mayor of Albuquerque (New Mexico) is a huge sports fan and is considering bidding for an international sport event in order to increase the citys international exposure and drive tourism. Based on what you learned, and any additional research, select ONE international sport event (currently existing) you think would be appropriate, and make a proposal to the Mayor’s office with your suggestion.

While you are free to organize your report in the best way possible, the assignment is to present the best case why your event should be selected to be hosted in Albuquerque. The course materials, including the textbook, should serve as a solid base of information, but you will also be expected to research further to understand how the bid process works, the wider context of the international sport world, key actors and why they are important, current trends/issues, etc

Be sure to incorporate at least the following, delivered with a logical flow and dissemination of information:
    High-level summary of what the event is
    Your rationale in selecting this event
    How the bid process works
    Who are the key actors/stakeholders that are involved and why they are important in the process
    Any current trends/issues in the international sport industry that support your selection
    Recommendations for an initial angle and strategic approach to their bid
    Short summary/conclusion

Parameters & Conditions:
    8 typed pages
    12 pt font max
    1.5 spaced lines including references