Behavioral Economics

Assume the role of a consulting team collaborating with a public sector partner, it is the British Red Cross. It is your job to identify a well-defined policy goal of your partner that you believe can be improved through behavioral science. You will then design a policy intervention based on behavioral economics insights to better achieve this goal. Note that not all problems can be solved with behavioral interventions, so make sure you are selecting a problem that you believe can be addressed with the policy levers.

British red cross: do not have a very positive opinion regarding the organisation, try to apply behavioural economics to improve it.