barnes and noble

Create a 2-5 page annotated outline that include the sections to be analyzed, ethical decision making aspects of the topic, main points of the recommendation, and credible evidence you plan to use for supporting the analysis and recommendations.

Introduction

While everyone has their own process for writing, creating an outline is often an important early step in the process in all types of writing, even for the most seasoned writers. By creating an outline, you draft a plan that organizes your thoughts, helps you see gaps in your thought process, and enables you to decide where in your paper you will address particular issues.

An annotated outline is a document that organizes the main sections to be included in your paper. The annotations are based on thinking through your approach to the paper and developing enough detail that anyone who reads the outline can follow your thought process.

The purpose of this assessment is as follows:

To build an annotated outline that shows the key sections of your analysis, the ethical considerations, and the leadership and collaboration aspects that you intend to include in your capstone project. With this outline, faculty can understand the organization and purpose of your paper; upon approval, you may move forward to writing the capstone project (Assessment 4).
To help you manage your work because you will need to start researching now (if you have not already) in order to create your annotated outline.
To demonstrate that you know how to cite in APA format by including some quotations or paraphrases from researched sources. The sources you include in the outline may or may not be used in your actual paper.
To demonstrate your ability to create a well-organized document, suitable for academic or business, that meets established criteria.
Assessment Description

For this assessment, create an annotated outline that provides a framework of your capstone project. Begin by reviewing the MBA Capstone Project Description [PDF]. Your annotated outline must state the name of your chosen organization and must include the following items:

Identify the main sections to be developed in the paper and tie them to the project objectives.
In your key sections, you should use at least four main headings; these sections make up the body of your outline.
Each heading must have at least two sub-points to develop the detail required.
Include a description of each major point.
Identify where each supporting reference will be integrated.
Include at least one reference to support each major point of the paper.
Incorporate relevant quotes or paraphrases from a source that you might use for support, with an APA in-text citation.
Identify main points that address ethical aspects associated with your chosen business.
Ethical considerations/aspects should also be one of the headings of your outline.
Use the program outcomes to help determine the areas of ethics that you might want to cover.
Include at least one reference to elaborate on how you intend to cover ethics in your project.
Identify main points that address leadership and collaboration aspects associated with your chosen business.
Leadership and collaboration considerations/aspects should also be one of the headings of your outline.
Review the program outcomes to determine the areas of leadership and collaboration that you should consider.
Include at least one reference to elaborate on how you intend to cover leadership and collaboration in your project.
Identify main points of your recommendations. Your recommendations should also be one of the headings of your outline.
Identify credible evidence to support an analysis.
For the evidence you provide, include key points to clarify why it matters and how it will inform the analysis.
Your annotated outline should have these sections:

An executive summary.
An introduction.
The body of your outline should be comprised of at least four main headings with additional subheadings and points. (Never use the word “Body” as a heading or subheading.)
A conclusion.
References. Use APA style and formatting for all the sources you use in the annotated outline.
Submission Requirements

Style: This outline should be written in academic format; refer to the corresponding MBA Academic and Professional Document Guidelines. It should be double spaced, use subheadings, and be well organized and well written.
Communication: Ensure written communication is free of errors that detract from the overall message and quality.
APA guidelines: Format your paper according to current APA style and formatting.
Resources: Use at least four resources from credible resources.
Length: Your outline should be 25 pages.
Font and font size: Use 12 point, Times New Roman.

IMPORTANT: this assignment is building on the outline that was done before.
this was 2nd assignment
Assignment above is 3rd assignment -we are building this one on top of that

Barnes and Noble Business Proposal
Barns and noble bookshops mainly deal with the production and distribution of books.
It is among the famous shops selling books in the US. However, off late, it has been
experiencing difficulties in making significant sales. Therefore, it opts to propose to Anderson’s
bookshop to agree to market the businesses’ products jointly for a specified amount of time to
boost sales.
Summary
Barns and noble bookshop is a business mainly dealing with selling of booking.
However, it also incorporates other products such as media products, including movies, TV
sets, games, toys, etc. Barns and noble has a staunch network of distribution and manages to
reach out to most potential customers. However, business sales have been reducing for quite
some time. Therefore, the business seeks to propose to Anderson’s bookshops to market the
products jointly for a specified period to enhance variety and increase sales. A successful effect
could result from proper marketing and distribution and good customer relationship.
Discussion of the Proposal
The proposal entails planning for mega marketing for either all or some of the Barns
and noble products and the Anderson bookshops products. The process is meant to create a
major impact on people’s perception of the product and boost sales. Through this, the barns and
noble enterprise will be able to get revived and promote its products.
Strategy and Scope
Strategies such as mobilizing people before the actual marketing event could be carried
out where awareness of a mega marketing day is created to propose preparation. This could
include physical or virtual creation of awareness (Hall, & Gupta,2010). The products’ scope
includes books, media products such as DVD, television, and other educative materials.
Action Plan
2

BARNES AND NOBLE
The mega marketing could involve the use of giveaways, vouchers, discounts on the
prices, among others. Furthermore, advertising through social media in the business’s web
pages, on both televisions and radios, enhances customer response (Hall, & Gupta,2010). Also,
the customers should understand that the organization has joined for marketing and each
business still exists independently to avoid creating confusion. To enhance the plan, it would be
crucial to research through market surveys, questionnaires, interviews conducted both virtually
and physically, and observe the target market to get an idea of their perception of the products
(Christensen, et al. 2011). This is crucial to know the most relevant information and tactics to
use during the marketing process. Also, to analyze the results, both qualitative and quantitative
data will be analyzed separately and then use tabulation to measure accuracy (Christensen, et
al. 2011). Therefore, the challenge of poor sales could be conquered by vivid marketing and the
help of an established business in the field to shield the barn and noble company to push its
sales. However, to effectively analyze the data (Christensen, et al. 2011). research should be
conducted on various methods to avoid making wrong conclusions.
Conclusion
In conclusion, a business proposal is a crucial technique in marketing a company’s
products to potential customers or enhancing its sales. For instance, the proposal of barns and
noble to Anderson’s booksellers reminds the customers of its existence and urges them to
purchase more. For instance, holding a mega product promotion would be of benefit to both
companies and enhance sales. The research conducted is also crucial in learning the market and
knowing how to thrive despite the economic depression.