Explore Philip Kotlers Thoughts on Service and Value

Watch the London Business Forum video of Philip Kotler on Service and Value https://www.youtube.com/watch?v=rEhd0uCaBWg .
Kotler is considered the Father of Modern Marketing. Kotler speaks about service and value in this video, bringing to light many things that might otherwise be overlooked by organizations.

Be sure that you accurately answer/cover the following in your analysis:

What could an organization do to improve its services when many competitors are also vying for the same customers?
Using your current organization (or one you have experience with), evaluate their efforts, or what their efforts should be to become a service leader providing value to stakeholders.
Discuss areas where there are opportunities for improvement in your chosen organization.
What is the relationship between service, value and sustainability?

Please include introduction and conclusion also use 9 references including this book as main reference Carroll, A., Brown, J., & Buchholtz, A. (2017). Business & society: Ethics, sustainability & stakeholder management (10th ed.). Boston, MA: Cengage. ISBN-13: 978-1305959828 in attachment chapter 14 related to this assignment