How can we create awareness of Pacari products within the U.S
Firms face numerous problems and opportunities originating in the international environment. Identify one such problem/opportunity for Pacari (a chocolate company in Ecuador) and identify the following in a brief written short essay to answer these two question:
1. What have we done to market Pacari in the US?
2. What has been successful in marketing Pacari previously, that we can continue in the future in the US?