Health Care Marketing (phase 2)

Phase II: Company Profile and Industry Overview
I. Company Profile
This is an overview of your organization including who is involved and the scope of what the company
does.
Type of Organization
Name of Organization
Hours of Operation
Scope of Service Line
Clients Served
Location of clinics/services
Description of Business
II. Industry Overview
this is an analysis of the industry and economy in which the organization operates
it demonstrated a current understanding of industry characteristics and trends
a trend is a definite, predictable direction of events
Conduct this type of research using secondary data sources
See the below areas that should be covered in the industry overview and the chapters where you can
review the subjects:
Overall Business or Client Trends and Opportunities
1. Social changes
2. Economic reimbursement changes
3. Demographic changes
4. Health care delivery changes
5. Regulatory/political changes
6. Key success factors in your segment of the industry
7. Barriers to entry in your segment of the industry
8. Barriers to exist in your segment of the industry

Description

I attached phase 1 so you can have an idea
and the organization I picked for this research is American heart association