sport business

1. Identify three external stakeholders of a sport/fitness organization who management should be prepared to communicate the key elements of  financial statements.  Why would it be important for these stakeholders to understand the financial statements? 
2.  If you were to develop a managerial accounting approach to measure the non-financial success of your organizations programs, what would you measure, how will you get that data, and how will you respond to the information you would uncover?