CONSUMER BEHAVIOR

Workbench Memory is the storage area in the memory system where information is stored while being processed and encoded for later recall and future use. Encoding of the message for later retrieval is necessary for marketing messages to be effective. Let's consider an advertisement for a food or beverage item. Unless we are in the store or out actively looking for something to eat or drink, the...
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Business Mgt

n this forum answer and discuss the following questions after reviewing the provided YouTube clips.1.  What do you think it means to develop your brand? Why is this important for your future career/jobs?2.  Give an example of someone you know who has successfully developed his/her brand. Discuss.3.  Personal branding is an ongoing process of maintaining a reputation. In order to...
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10-slide PowerPoint presentation

OverviewIn the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services.ScenarioYou work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.The chief...
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Two completed Excel spreadsheets using the provided template.

ScenarioYou are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your divisions private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company...
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Civility And Communication (Social Media And Technology)

Field ResearchWhile we will not be conducting research involving human subjects (e.g. surveys, interventions, experiments) in this course, we may incorporate information from experts and/or datasets.This week we will discuss potential candidates for an expert interview and potential datasets to gather more information for our research. Consider your research topic and what you have already...
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Drafting of the US Constitution

PLEASE READ BEFORE BIDDING. This is a complicated assignment order but if directions are followed, it will be simple:1. Review the attached Assignment Instructions,2. Review the attached Research Plan Prep Worksheet GUIDELINES,3. Complete the attached Research Plan Prep Worksheet.docx4. Complete the attached TOPIC EXPLORATION WORKSHEET
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LEGO Case

Please read the "LEGO" case and the article on "Failing By Design." The material can be downloaded in the coursepack. Please answer the following three questions. 1. How would you apply the key concepts in the article "Failing By Design" in a start-up firm of your choice?2. For the LEGO case, please analyze what has led the firm to the edge of bankruptcy.3. As Jrgen Knudstorp, what would you do...
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Response Essay

one essay (min 500 words) responding to the two texts (M. BUTTERFLY by David Henry Hwang and Hedwig and the Angry Inch by John Cameron Mitchell and Stephen Trask). What do you notice in terms of narrative, structure, themes, and relevancy today? What connections can you draw between the plays and theatrical concepts? What questions come up for you as you...
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Signal detection theory

The goal of the assignment is to understand the concept of signal detection theory. 1. You should describe one situation (ex. a doctor is looking at an MRI picture to diagnose if a patient has a breast cancer tumor).     - What is a signal in this situation? (The signal should have uncertainty).           * The signal (stimulus) should be binary cases- Presence...
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