Individual Analysis on Strategic Brand Management ON APPLE
1. Evaluate the brands current Points of Parity (POP) and Points of Difference (POD). Then Recommend which POPs and POD are best suited to the brand to stay relevant to Generation Y and Generation Z (Ch. 2 & 3) 2. Evaluate the brands secondary brand associations. Then Recommend which secondary brand associations are best suited to the brand to stay relevant...
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