STRATEGIC MARKETING

product: electric bicycle similar like the e-scooter

Individual project, each student will be assigned a different brand- product. you may consider their brand from a global perspective or from their own
countrys perspective.

Each question should be clearly identified as a headline and answered as a separate
section of the paper.

Questions:

You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product
Development.

Describe the strategic decisions that you will apply to the marketing mix.
o Product
o Distribution
o Price
o Communication (IMC)

the outcomes of this should include:
Demonstrate understanding of the principles of Marketing and their applicability.
Understand the processes of interaction between key stakeholders in the domain of Marketing.
Identify and analyze the major forces in the marketing that impact business operations.
Illustrate the impact of effective marketing programs and marketing plans