Social Marketing

Chronic Kidney Disease is one of the topic of Healthy People 2020. Find a social marketing campaign that targets this  health issue. Who developed it? For which audience? What is/are the social marketing strategies used in the campaign? How is it disseminated? Can you implement it in your practice? Does it cost money to use? Is there any evidence of the campaigns success (or failure)? USE THIS VIDEO IN YOUR REPLY:
Social Marketing and Public Health: Effective Campaigns and How They Work (1:24:55)
https://www.youtube.com/watch?v=1LC_ukHhvVw