Media Forum Post

by / On December 31, 2021 / In Marketing, Undergraduate

Drawing on Marwan Kraidy’s “The Cultural and Political Economies of Hybrid Media Texts” and/or Chris Jordan’s Marketing Reality to the World: Survivor, Post-Fordism, and Reality Television,” discuss the ways in which media industries have attempted to create content tailored to a global audience. What is an example of a media text that does so successfully (or one that does so unsuccessfully)? What are the characteristics of media that tries to reach a global, rather than just a domestic, audience? **Refer to text in response**