Marketing Mgt

Discussion Question 1 Standard DQ CLO 2
Identify a new product that you have seen introduced recently that totally failed in the market. What could have been done differently in the new product development process to prevent the failure?

All discussion responses including opinion must be supported with logical reasoning and deduction using examples and source material including the textbook and supplementary sources. All sources must be cited to justify your response in the text and matched in the reference list in APA style.