Marketing 1
Using the notes, please answer the following questions in adequate detail.
Watch grammar and spelling. Be sure to use terms from the notes provided.
Please organize and answer questions separately. Do not type the questions as it will take up the word count. Just label with corresponding numbers. No reference needed as the answers should come directly from the notes provided.
1.Compare and contrast specialty stores and convenience stores.
2.Describe the differences between discount stores and off-price retailers.
3.Describe the promotion tools used by retailers.
4.Contrast pull and push promotion mix strategies with suitable examples.
5.Explain the use of sales promotions as a promotion mix tool.
6.How does public relations help in creating an integrated marketing communications system?
7.John works as a junior marketing executive at Frontloop Corporation. Frontloop Corporation manufactures guitars and other stringed instruments. It designs a new guitar, the Loneway, customized for the folk music genre. The company plans to attract both folk artists and folk music lovers with its advertising campaigns and decides to exclusively use mass-media marketing techniques to advertise the Loneway guitar. What arguments can John use if he wants to convince Frontloop to adopt digital media instead of television advertising?
8.What are the different functions of a public relations (PR) department?
9.What is a promotion mix? Define the major tools used in a promotion mix.
10.What are the different ways of finding sales prospects?
11.In the context of the selling process, what is closing? What are the various closing techniques a salesperson can use?
12.Describe the various legislative actions that have been taken to regulate the manner in which online, social media, and mobile operators obtain and use consumer information.
13.What are the main forms of direct and digital marketing?
14.Differentiate between industrializing economies and industrial economies. Give a few examples of each.
15.Differentiate between standardized global marketing and adapted global marketing. Describe the advantages and disadvantages of each strategy.
16.Give an account of the functions of the World Trade Organization (WTO) and the formation of the WTO from GATT.
17.What are the factors that a company should consider when deciding which markets to enter?
18.Briefly discuss the five principles of sustainable marketing.
19.Briefly describe a few ways the American marketing system is accused of harming the consumer.
20.Identify and discuss the major social criticisms of marketing.
