M7

Develop a survey to use with those who have attended league games or tournaments at the University of Miami: Watsco Center Facility. The survey should be used to help market the Watsco Center Facility to teams and events in the future. The survey results should be used to help market the facility to local government leaders (promote the effect of tourism), sell future sponsorship to local and national businesses, and help identify ways to more effectively market the facility and its services. Also develop a plan for effectively distributing the survey and processing the results so that they are as statistically valid as possible.

Needs 2 academic sources.