Discussion

Discussion

The topic of “Content Marketing” is becoming very important to marketers.  The focus is very different than traditional marketing where marketers are trying to pitch us to buy a product.  This is the conversation that started a revolution in content marketing, so it is a good place to begin. 

First, as background, watch this short video by Marketing 360 on Content Marketing Strategy 14 tips to success.

https://youtu.be/InG3YTE5DSQ

For the discussion, watch and discuss: 

Some say Gary Vaynerchuk invented content marketing.  Watch this video and discuss the implications to digital marketers.  What does Gary mean when he says that “content is a commodity?”  What does he mean that marketers must provide value?  Why is this new way to market called “content marketing” becoming so popular?

https://youtu.be/aXCelso9daA