Customer Pain Assignment
Write a 1-page executive summary and a brief statement that I can present in 60 seconds include the following elements below. Due at 3:00 pm on Jan 21
- A 1-Page Executive Summary
- 60 second rapid-fire in-person pitch (without digital presentation / slides, presented on 2/11)
Be prepared to give your 60 second pitch of your pain point during class
The Pain Presentation is your first major assignment. The pain presentation is a persuasive presentation in which you must pitch your “customer pain point” to the class. Much like a professional pitch to a client or management team your goal is to:
- Clearly describe the problem
- Demonstrate your depth of understanding
- Tell a compelling story about the opportunity involved with solving this customer pain point.
You have artistic license to structure your presentation in the way you feel is most persuasive; however, your executive summary should include the following elements:
Describe your pain
- In 140 characters what is the pain that you are solving?
- What are the different elements of this pain point?
- Why does this problem exist? What are the causes?
- How strong is the pain? Why do you think so?
Describe your Customer
- Customer Characteristics/profile
- Number of individuals with this problem?
- Identify Current Solutions
- How are customers currently solving this problem?
- Why are these solutions falling short?
Present your Solution Vision
- What types of solutions do you think might solve this problem?
- Why do you feel like you (and your classmates) could make meaningful progress towards a solution this semester?
Tell a Story about Impact
- For the customer
- Financially
- Socially
- Environmentally
