Business Model
“A business model describes the rationale of how an organization creates, delivers, and captures value.” Alexander Osterwalder
~ https://strategyzer.com/books/business-model-generation
Objectives
The goal of the company overview peer review assignment is for the student to be able to easily communicate the students new entertainment business model using the business model canvas format and give feedback to two other students’ business models using the RISE Feedback Model. In addition to defining the business in terms of what the company produces, who the audience is, and how the company intends to generate revenue, the student must also develop how to differentiate the company from the other competitors in the marketplace and be innovative for a specific customer/client.
The students will receive valuable feedback from their peers through this assignment using the RISE Feedback Model.
Instructions
Provide a company overview for the business you plan to create for the Entertainment Business masters program in the discussion board. Be sure to include the specific services your company will provide and how your company is unique using the UVP statement.
Include the following:
Your business model using the Business Model Canvas – Canvanizer.com
Include your companys Unique Value Proposition.
Entertainment Industry Business Model. Provide a completed Business Model Canvas for your entertainment business plan. Use the online business model canvas platform, Canvanizer.com, or a PDF version of the business model canvas and update with your completed entertainment business model canvas. You can provide a PDF, a screenshot and/or a link from one of the online platforms.
Use the Unique Value Proposition formula provided in the course resources as references to help you define your company.
Deliverable
In the discussion board, provide your new company overview (written or video elevator pitch) including your updated UVP. Also, include a screenshot of your business model canvas and a link to your completed business model canvas for the company you are developing for your business plan for the EBMS program.
Peer Review:
Complete and use the RISE Feedback Model for Peer Review for TWO other students’ business models and post that in this discussion board.
Grading Criteria
Company Overview 10 points
Unique Value Proposition 10 points
Business Model Canvas – 10 points
Peer Review for Two Students – 60 points
Professionalism 10 points
Resources
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Chapter 1 – Canvas
https://learning.oreilly.com/library/view/business-model-generation/9780470876411/ch01.html
from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Canvas
Canvanizer.com https://canvanizer.com/home/new_canvas
Heres a sample I created of one to help you with the Business Model Canvas https://canvanizer.com/canvas/r2JDrr1bheKBu
You can download the PDF version from Strategyzer. Business Model Canvas https://www.strategyzer.com/canvas/business-model-canvas
Resources
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Chapter 1 – Canvas
https://learning.oreilly.com/library/view/business-model-generation/9780470876411/ch01.html
https://learning.oreilly.com/library/view/business-model-generation/9780470876411/ch01.html
