ability to apply marketing research concepts, theories and principles for the three topics listed below: I. Research Process II. Research Design III. Measurement/Questionnaire Design

ability to apply marketing research concepts, theories and principles for the three topics listed below:
I.  Research Process
II.  Research Design
III.  Measurement/Questionnaire Design
Short answer questions will assess: i) knowledge of research concepts, theory and principles; ii) ability to make decisions about research methods and defend trade-offs implied by these decisions; and 3) ability to link insights derived from marketing research to marketing decision-making.
2.      .  Format with standard margins, 1 1/2 line spacing, and a 12 -point other        than Times New Roman to set responses off from the rest of the document.
One mark is awarded for each good idea that appears in an answer. Answer will be 4-6 pages in length.