Marketing 1
Using the notes, please answer the following questions in adequate detail.
Watch grammar and spelling. Be sure to use terms from the notes provided.
Please organize and answer questions separately. Do not type the questions as it will take up the word count. Just label with corresponding numbers. No reference needed as the answers should come directly from the notes provided.
1.Briefly describe the characteristics of effective market segments.
2.Compare and contrast the four major strategies that are generally used to target market segments.
3.Describe a few ways in which a marketer can engage in socially responsible target marketing.
4.Describe the different types of value propositions on which a company might position its products.
5.Explain the four major segmentation variables for consumer markets.
6.Explain with examples how marketers segment markets based on occasions, benefits sought, and user status.
7.Differentiate between line extensions and brand extensions. Provide an example of each.
8.Discuss the concept of brand positioning.
9.Explain, with examples, the four characteristics of services that a company must consider when designing marketing programs.
10.What are the functions of product labels? What marketing role do labels play?
11.What is a brand? What are the advantages of branding?
12.What is a product mix? What are the four dimensions of a product mix?
13.What is a product? What are the three levels of a product?
14.What role does packaging play in the marketing of a product? How can packaging lead to an increase or decrease of sales? Provide examples to illustrate your response.
15.Briefly describe the steps in the new product development process.
16.Briefly explain each step in a typical product life cycle.
17.List and explain some of the reasons why new products fail.
18.Distinguish between market-skimming pricing and market-penetration pricing.
19.Explain competition-based pricing.
20.Explain product line pricing. Provide an example.
21.Identify a few situations in which price cuts or price increases might be necessary
22.Compare a conventional distribution channel and a vertical marketing system.
23.Differentiate between intensive distribution, exclusive distribution, and selective distribution strategies. Provide examples of products that would be appropriate for each.
24.What are the advantages and disadvantages of using a multichannel distribution system?
25.What is disintermediation? With a suitable example, explain the opportunities and problems that disintermediation presents for producers and resellers.
