Marketing Yourself

by / On October 2, 2020 / In Marketing, Not applicable

Many things inhibit us from marketing ourselves: fear, risk, time, effort, social factors, lack of planning, and previous experience. The secret is to mitigate these inhibitions by finding out who you are, where you derive confidence, and what you are passionate about; and then make your intentions and actions congruent to that knowledge. With a 3-6 page, single-spaced self-audit and conscious planning, you can overcome the things that inhibit you, accomplish your goals, and better market yourself.

Please follow the organization of the assignment, labeling each section. Focus on self-insight, thoroughness, and the relationship between what you discover about yourself in Part I and the marketing plan you create in Part II. Your marketing plan should reflect your goals for a career.

Part I
Understanding Me
A. Begin your paper comparing the two lists.
By comparing the two lists, determine your skill set and determine what job you would like to obtain. What do you enjoy doing? What job matches your skills and personality? List a general area for what type of job you would like when you graduate from college. (half page)
B. Develop a mission statement for yourself.
Using the answers from the above questions, formulate your mission statement. Remember to focus on YOU. Keep it specific, realistic, related to your distinctive competencies, and motivating. This statement should define and inspire you. (half page)

Part II
A. Situation Analysis (SWOT)
What are your individual strengths and weaknesses? What are your chosen industrys opportunities and threats? What type of competitive advantages do you have? How are you differentiated from others? Please include a SWOT graph and a written analysis of each quadrant. (half page)

B. Market Research
Research 5 companies where you would like to work. Include a chart in your paper that highlights the following information: company name, entry-level job titles, geography locations, salary, HR recruiter/email address, and other network contacts. (half page)

C. Product-Resume
Please include your resume, which will be graded. Remember to include details, numbers, awards, and impact on your resume. (1 page)

D. PlaceNetworking
Please tell me where you will look for a job. Include 2 job boards and 2 networking opportunities. (half page)

E. PromotionInterview
Write a 30-second elevator pitch. Write five interview stories focusing on your unique skill set. Your short stories show the situation, task, action and result. Highlight unique skills like leadership, communication, work ethic, creativity, quantitative skills, teamwork, etc. (1 page)

F. Price Accepting the Offer
Please write up your salary negotiation and offer acceptance strategy. (half page)

Part III
Conclusion
Summarize what you learned from this assignment and how you will use it to secure your job after graduation in 3 or 4 sentences.

Please see the attachment for details