Capstone Project Final
Its time to finalize your research and put together your final proposal. Below is the summary of what is required for the final proposal.
Project Part 4 is the final written analysis of your companys strategic plan. Be sure to include:
- Summary
- Executive Summary
Submit all of the previous project parts (attached).
Required Sections:
Part 1 Introduction
- Introduction and overview of your selected company along with an initial analysis of the growth opportunity
- Country of Choice
- Mode of Entry
Part 2 Cultural Exchange and Marketing Strategy
- Cultural Differences
- Distributions Methods: Product/Market, Pricing and Positioning
Part 3 Strategic Audit
- Internal Environment
- External Environment
- Strengths
- Problem Analysis
- Recommendations and Implementation Costs
In addition, create 10-15 slide PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion.
Submission Requirements:
Submit your final written analysis of the companys strategic plan for the expansion opportunity overseas. It should be eight to ten pages in length.
