Final Project

The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan. The project is divided into three milestones, which will be submitted at various...
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Efective Performance In A Diverse Marketplace

 Effective Performance in a Diverse MarketplaceLeaders who participate in international business engagements learn about their strengths and weaknesses and develop critical leadership skills that allow them to understand and appreciate other cultures. Within international business settings, leaders learn from others by sharing ideas and different perspectives necessary to innovatively solve...
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Discussion Question

 Managing Diversity in Work CulturesIn order to compete successfully in world markets, international leaders must be able to understand and manage diversity.  That is, they must obtain better knowledge of historical, cultural, and religious forces that motivate and drive people in foreign cultures.  In Japan, for example, business relations typically operate within the context of...
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