Week 4 Engagement Zara Customer Acquisition (112)

Week 4 Engagement Zara Customer Acquisition

Review Slide 14 of the PowerPoint Slides related to Zara.
In your reading of the Zara case, identify FOUR aspects of Zara stores that were noteworthy in that they enabled Zara to draw customers into the store and then translate the customer visits into sales.
For each of the four aspects you have identified, write a sentence or two to elaborate and explain

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