Video: The Toys that Made us – Lego (March 30, due April 9) Between 1978 and 1993, Lego doubled in size every five years. By the early 1990s, sales were well over $1 billion USDand then things started to go wrong. By 2003, after six years of falling sal

by / On July 24, 2021 / In APA (edition "APA 6"), Business and Management

Video: The Toys that Made us – Lego (March 30, due April 9)
Between 1978 and 1993, Lego doubled in size every five years. By the early 1990s, sales were well over $1 billion USDand then things started to go wrong. By 2003, after six years of falling sales, Lego was sitting on more than $700 million of debt.

Watch the documentary, and answer the following questions (Intro, Body, Conclu) ESSAY.

What has led the LEGO Group to the edge of bankruptcy?
How did LEGO pull off one of the most successful business transformations in recent
memory? What form(s) of corporate entrepreneurial did the company used to achieve this economic miracle?

The documentary is available on Netflix. The serie, TV show name is called “The Toys that made us” LEGO (Season 2, episode 3).