THIS ASSIGNMENT IS BASED ON THE COMPANY ZYNGA INC


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THIS ASSIGNMENT IS BASED ON THE COMPANY  ZYNGA INC
Throughout this class you have examined the product or service of a company and addressed market segmentation, pricing strategies, the micro and macro-environments, and the important role customers play in the success or failure of a given product.
Thinking about the company and product or service you have explored during this class, imagine that you are now a competitor of that company. You are responsible for promoting a product that is in direct competition with the product or service you have been exploring.
Develop a marketing plan for your new company’s product or service.
The plan should be indicative of how your company’s market share will increase and include the following:

    • Create a mission statement that best defines your company’s goals and objectives and recognizes the company’s responsibilities to its customers, its employees, and the environment.
    • Describe the company’s target market for the product or service and how it differs from the company you have been exploring. Include any secondary markets that you see as a potential target market.
    • Describe at least three micro-environment factors and at least three macro environment factors that may have an impact on the company’s marketing of this product.
    • What pricing strategy will you use for your product or service? How will you implement that strategy?
    • Describe three promotional efforts you could use to promote this product or service to your intended consumer.
    • Describe at least one additional product or service the company might add to the product mix that would compliment the current product or service.

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