The Rogers’ Board wants the new CEO to develop a strategy to double or triple the size of the company within ten years


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1.      The Rogers’ Board wants the new CEO to develop a strategy to double or triple the size of the company within ten years.  What performance metrics would you recommend that the CEO use to gauge how well the company is doing in achieving this growth objective and its strategic goals?

2.      What is your recommendation for a growth strategy for Rogers’ Chocolates to double or triple the size of the company in ten years?  Use only organic growth decision options.

3.      Support your recommended growth strategy.

4.      How would you implement your recommendation?  As part of your action plan, address the issues in Rogers’production, marketing, accounting/finance/information systems, and leadership.

5.      What are your recommendations to improve Rogers’ supply chain?

6.      Would you recommend that the CEO fire any members of the management team?  Why?


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