The Commoditization of Starbucks


Case Study; “The Commoditization of Starbucks,” located in
the back of the textbook. Go to Yahoo Finance’s Website, located at http://finance.yahoo.com/. Research Starbucks to obtain the financial information.
Write a 4-6 page paper on the following:

  1. Explain
    the reasoning for Starbucks’ need for a change in strategic direction
    in response to McDonald’s and then explain the process of the changes.
  2. In
    2008, Starbucks replaced its CEO and realigned its leadership
    structure. Review the benefits of making this organizational change and
    why it was necessary.
  3. Assess the risks of making such a structural change in an established company like Starbucks.
  4. Compare
    the financial data in the case study to the data on Yahoo Finance’s
    Website. Conclude whether or not the change in organizational structure
    has returned Starbucks to its former status.
  5. Use 4 quality resources for this assignment.

Your assignment must:

  • Be
    typed, double spaced, using Times New Roman font (size 12), with
    one-inch margins on all sides; references must follow APA or
    school-specific format. Check with your professor for any additional
    instructions.
  • Include a cover page containing the title of the
    assignment, the student’s name, the professor’s name, the course title,
    and the date. The cover page and the reference page are not included in
    the required page length.

The specific course learning outcomes associated with this assignment are:

  • Develop organizational structures to fit a variety of operating environments and implement business strategies.
  • Analyze interorganizational relationships and management resources in order to successfully implement strategies.
  • Use technology and information resources to research issues in strategic planning in hospitality and tourism.
  • Write clearly and concisely about strategic planning in hospitality and tourism using proper writing mechanics.
  • Points: 150

    Case Study 3: The Commoditization of Starbucks

    Criteria

    Unacceptable

    Below 70% F

    Fair

    70-79% C

    Proficient

    80-89% B

    Exemplary

    90-100% A

    1.
    Explain the reasoning for Starbucks’ need for a change in strategic
    direction in response to McDonald’s and then explain the process of the
    changes.

    Weight: 20%

    Did
    not submit or incompletely explained t he reasoning for Starbucks’ need
    for a change in strategic direction in response to McDonald’s; did not
    submit or incompletely explained the process of the changes.

    Partially
    explained the reasoning for Starbucks’ need for a change in strategic
    direction in response to McDonald’s; partially explained the process of
    the changes.

    Satisfactorily
    explained t he reasoning for Starbucks’ need for a change in strategic
    direction in response to McDonald’s; satisfactorily explained the
    process of the changes.

    Thoroughly
    explained t he reasoning for Starbucks’ need for a change in strategic
    direction in response to McDonald’s; thoroughly explained the process of the changes.

    2. Review the benefits of making this organizational change and why it was necessary.
    Weight: 20%

    Did
    not submit or incompletely reviewed the benefits of making this
    organizational change; did not submit or incompletely stated why it was
    necessary.

    Partially reviewed the benefits of making this organizational change; partially stated why it was necessary.

    Satisfactorily reviewed the benefits of making this organizational change; satisfactorily stated why it was necessary.

    Thoroughly reviewed the benefits of making this organizational change; thoroughly stated why it was necessary.

    3. Assess the risks of making such a structural change in an established company like Starbucks.

    Weight: 25%

    Did not submit or incompletely assessed the risks of making such a structural change in an established company like Starbucks.

    Partially assessed the risks of making such a structural change in an established company like Starbucks.

    Satisfactorily assessed the risks of making such a structural change in an established company like Starbucks.

    Thoroughly assessed the risks of making such a structural change in an established company like Starbucks.

    4.
    Compare the financial data in the case study to the data on Yahoo
    Finance’s Website. Conclude whether or not the change in organizational
    structure has returned Starbucks to its former status.

    Weight: 20%

    Did
    not submit or incompletely compared the financial data in the case
    study to the data on Yahoo Finance’s Website. Did not submit or
    incompletely concluded whether or not the change in organizational
    structure has returned Starbucks to its former status.

    Partially
    compared the financial data in the case study to the data on Yahoo
    Finance’s Website. Partially concluded whether or not the change in
    organizational structure has returned Starbucks to its former status.

    Satisfactorily
    compared the financial data in the case study to the data on Yahoo
    Finance’s Website. Satisfactorily concluded whether or not the change in
    organizational structure has returned Starbucks to its former status.

    Thoroughly
    compared the financial data in the case study to the data on Yahoo
    Finance’s Website. Thoroughly concluded whether or not the change in
    organizational structure has returned Starbucks to its former status.

    5. 4 References
    Weight: 5%

    No references provided.

    Does not meet the required number of references; some or all references poor quality choices.

    Meets number of required references; all references high quality choices.

    Exceeds number of required references; all references high quality choices.

    6. Clarity and writing mechanics

    Weight: 10%

    More than 6 errors present

    5-6 errors present

    3-4 errors present

    0-2 errors present

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