Sustainability Video Evaluation

At the end of this quarter you will be reporting on your action. To fulfill this task, you will have to communicate. Business, political parties, NGOs, and other actors do the same thing as they communicate with us.

Businesses, political parties, NGOs, and other actors in environmental discussions definitely use the “communicative paradigm” and master the use of syntactic, semantic, pragmatic, hermeneutic, and semiotic tools in their discourses. Here is one example discussed in class.

Watch and reflect on this video on sustainable practices by the Weyerhaeuser Corp. Consider how communication and presentation matters and evaluate how you should best communicate your environmental paradigms, values, theories, and principles. For example, observe what drives this production, including issues related to syntactics, semantics, pragmatics, hermeneutics, and semiotics (scripting, factual statements, use of imperative verbs, contextualization, soundtrack selections, visual presentation, etc). Send a brief comment responding to the following question (already discussed in class): What, in your opinion, is the message here?

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