Social Media Marketing

Research Question
How has social media proven to be as or more effective than traditional marketing methods?

Thesis Statement
Social media has proven to be more effective than traditional marketing methods through its potential to influence consumer behavior, build and maintain relationships, and obtain market intelligence.

Minimum of 4 sources including the one below:

https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382

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