Real Estate Strategy
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You are required to prepare and submit this stage of the coursework individually.
Remit
You are required to select an organisation sector (a), (b), (c), (d) or (e) as undernoted:
Local authority/government e.g. City of Edinburgh Council or:
• Central/ national government e.g. Defence Estates, or:
• Charity and not-for-profit organisations e.g. Oxfam or:
• Private sector/corporate business sectors as specified in Financial Times:
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Aerospace and Defence
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Automobiles and parts
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Banks
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Beverages
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Chemicals
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Diversified industrials
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Electricity
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Electronic and electrical equipment
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Engineering and machinery
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Food and drug retailers
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Food producers and processors
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Forestry and papers
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General retailers
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Health
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Household goods and textiles
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Information technology hardware
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Leisure and hotels
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Mining
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Oil and gas
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Personal care
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Software and computer services
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Steel and other metals
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Transport
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Utilities
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NB: you should not select real estate or construction sectors.
You individually, are required to submit a written report encompassing the following:
• Select a sector and organisation for analysis. For example: oil and gas/BP.
• Carry out a detailed analysis of your chosen organisation including annual accounts, supplementary documentation and web site. Aspects of capital and recurring costs, and capital values rental income should be explored.
• Provide an overview of the significance of real estate to the sector your chosen organisation is within. i.e (a), (b), (c), (d).
• Identify what real estate strategy or model can be applied to your organisation. Drawing from the strategy or model adopted, provide a critical commentary on the likely benefits and problems/dis-advantages in the implementation of such a model. You may want to ask questions like: What property content does the organisation have? Is property critical or a factor that can be substituted/out-sourced.
This stage of the coursework is designed so that students will be provided with the required knowledge on a week by week basis.
Submission
• You should submit a duplex A4 report addressing points 1 to 4 above, amounting to no more than 2,500 words excluding relevant appendices should be submitted in hand copy and via turnitin on Vision. This portion of the work is worth 70% of the overall course mark.
