Prepare a list of five products that are aggressively marketed today that you think will no longer be around by the year 2024
Written Assignment #2: Product Life Cycle
Prepare a list of five products that are aggressively marketed today that you think will no longer be
around by the year 2024. Then prepare another list of five products that you believe will still be used by
consumers in 2024. Provide the reasons why you have chosen these products in terms of the product
life cycle theory.
What can marketers of the ‘dying’ products in your first list do to revitalize, reposition, or replace
them when the time arrives?
Due: March 21st
A GUIDE TO THE INDIVIDUAL WRITTEN ASSIGNMENTS
Objectives
These assignments are intended to:
1) help you learn to apply marketing concepts to specific situations,
2) help you develop your written skills and ability to think critically and creatively, and
3) serve as the basis for in-class discussions.
Format of Papers
Each written assignment should be three to six typewritten double-spaced pages. This does not
include any supportive information such as charts, graphs or ads, or any other samples. You should
use 10- to 12-point font size, 1.5 line spacing and one-inch margins on all four sides.
Do not waste space by providing basic definitions that have been presented in class or in the
textbook. Instead, show that you can apply these concepts in specific situations.
Include a title page with the name and number of the assignment (e.g., Assignment #1), a title, your
student number, your name, and the due date.
Specify any sources of information using the APA style. At least two information sources other
than your text should be included and should be recent.
Include copies of ads and supportive material where appropriate.
All pages should be numbered, with the exception of the title page (which is page 0).
Use the format firstname.lastname to when you label your file to upload it to D2L
(ie:cynthia.wrate.doc).
