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PART 1

Read Chapter 15 Case: “Nordstrom: How to Succeed by Selling Just One Shoe” located in the course shell under the Week 8 tab.
You are to write a three to five (3-5) page report that answers the following:
1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type.2. Describe Nordstrom’s level of service on the continuum from full service to self-service. Give an example of a store that would be on the opposite end of the continuum and explain their differences.3. Analyze the six components of Nordstrom’s retailing mix to determine which have been the most important to the company’s success. Provide a detailed rationale. 4. Discuss the primary challenges Nordstrom faces in the current retail climate. 5. Discuss how the competition has changed in recent years, along with consumer expectations.
The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides (APA format).o Use headers for each of the criteria, followed by your response.o In addition to the three to five (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.
CASE STUDY

Nordstrom: How to Succeed by Selling Just One Shoe
Upscale retailer Nordstrom has been famous for superior customer service for over 100 years. Robert Spector, coauthor of The Nordstrom Way, says his favorite story is of a woman with one leg who jokingly bet a Nordstrom salesperson that he wouldn’t sell her just one shoe. He was more than happy to split up the pair, though, to her surprise, and Nordstrom gained a life-long customer in the process. “Who knows how many times she’s told that story?” Spector asks. “Do you think that that’s worth the price of a shoe? I do.” This kind of word-of-mouth publicity means that Nordstrom spends much less…