MarkStrat Paper

MarkStrat Paper

III.Outcomes (at the end of Period
7)
a.  Share Price Index
b.  Market Share per category
c.    Most successful Brands (and why)
d.  Company Overview at the end of Period 7

IV.Reflections on Strategy
a.  What would you do differently?
b.  What data was valuable?
c.    What data was underutilized?

V.If continuing through Period 10, what would be the strategies?

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