Marketing Strategy Implementation

Now that you have created a marketing strategy, you must create a plan for your Cosmetic business to implement the marketing strategy. This should be a concrete plan discussing how you apply the strategy created in the previous assignment.

Write a 6 page paper in which you do the following:

1.Determine any strategic partnerships the company could develop that would help promote both companies.

2.Construct a strategy for managing the company’s top-selling product or service. Provide a rationale for your strategy.

3.Review the pricing strategy for the company’s top three products or services. Develop a new pricing strategy for one of these products or services. Provide a rationale for your new pricing strategy.

4.Generate at least two advertising and sales promotion strategies.

5.Select and outline a digital strategy. Provide a rationale for your strategy.

6.Design a plan to measure marketing performance. Provide a rationale for your strategy.

7.Use three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.

Your assignment must follow these formatting requirements:

Be typed and double-spaced, using Times New Roman 12 points, with one-inch margins on all sides.

Include a cover page containing the assignment title, your name, your professors name, the course title, and the date. The cover page and the reference page are not included in the required page count.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

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