You are required to conduct marketing research on a destination or company (such as a restaurant, hotel, airline, travel agency, etc.) of your choice within the Hospitality and Tourism Industry.
Identify an Issue or Problem with the selected company/establishment Marketing.
Determine the Target Market
Provide History of the Company (how did it start? Concept, etc.)
Analysis of the Micro-environment
Analysis of the Macro-environment
Solutions to the Marketing Problem