Marketing


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Discussions:

This discussion posting mustfollow this format:

  1. Question one written out as posted
    Your answer to question one

 

  1. Question two written out as posted
    Your answer to question two

…etc….

  1. Listing of the references that you used to write the posting.

The answers to ALLquestions COMBINEDmust be at least 200 words. (example… So for discussion 1, not including the word count for the question itself or the references, by the time you have answered question 1 & 2 above, you would have written a minimum of 200 words).
Week 4  discussion 1

VISA Interactive Exercise.  Please respond to the following:

  1. Choose a global company. Select the most important variable that should be included in the company’s customer profile (i.e.: demographics, psychographics, behavior, benefit, and ethnic).
  2. Provide a rationale for why you chose that specific variable.
  3. Describe the target market for the company, and why that is a viable marketing segment.

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Week 4 discussion 2

Positioning and Information Technology. Please respond to the following:

  1. Choose a global company and provide an example of at least one positioning strategy for the products of that global company (ie: attribute or benefit, quality, price, use, or competition).

 

  1. Analyze how information technology facilitates the work of global marketers in that company.

 

  1. Provide an example of how information technology facilitates the work of global marketers in that company

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