Marketing

mini social media plan for Under Armour company
Project description
Use the Social Media Strategy by ‘Convince and Convert’(http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/) to create a mini social media plan for Under Armour company. Please go through the brand discovery process (briefly) and summaraze the company’s brand in half a page or less. Then write sentances addressing each of the eight steps of the plan.
The purpose of this assignment is to get you to understand the deeper reasoning behind the use of social media.

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