Locate a print ad or television ad that features a fear appeal. Using the behavioral response model in Figure 6.7, identify various elements in the ad that correspond with the components in the model. Some of the elements will require thinking beyond what is visually or verbally present in the ad itself.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Order Now