Info Tool III (Social Marketing) Of IST 309

Using Social Blade and other online resources, compare and contrast two influential influencers. You choose two platforms. 

• What are they selling?
• What is their mission/goal?
• What is the total count of their video views?
• How much money do they make from their Youtube videos?
  • Daily?
  • Monthly?
  • Yearly?
• How many subscribers do each have?
• Do they partner with brands to advertise merch?
• How many subscribers do they average in a day?
• What are their monthly views?
• What are their monthly subscriptions?
• How often do they post?
  • Days per Week
  • Monthly
  • Yearly
• What age is their target audience?
• What gender is their target audience?
• What type of lifestyle does their target audience have?

Once youve completed the first part of the assignment, please answer these questions.

• Does knowing this information about influencers a company make a decision on which influencer to sponsor or have promote their products? 
• What would impact a companys decision to have an influencer promote its products?
• Do you think “Cancel Culture” plays into the rise and fall of influencers? Why or Why not?

REQUIREMENTS: You will produce a detailed report of several pages answering these questions and citing your sources.