Explain the use of SMART goals in a Marketing Communications Plan
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Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.
Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?
Explain the six steps in the Hierarchy of Effects Model.
What is customer relationship management (CRM) and how is database marketing used to enhance CRM?
Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.
Explain the four main ways marketing communication professionals use to determine a target market.