digital marketing

Find an example of a brand using one of the digital marketing trends listed below..

Discuss it in your essay

How are they using it?
How did it help achieve their marketing objectives?
What intrigued you about how this brand is using this?
Do you think this trend will fade or is it here to stay? Defend why or why not.

MARKETING TRENDS TO CHOOSE FROM:
Augmented Reality
Virtual Reality
Voice Search
Interactive Content
Chatbots in Customer Service
Personalization
Programmatic Advertising
Mobile trends – payments, beacons or real-time buying