Case 5: New Belgium Brewing Company

New Belgium Brewing: Engaging in Sustainable Social Responsibility

1. What environmental issues does the New Belgium Brewing Company work to address?  How has NBB taken a strategic approach to addressing these issues?  Why do you think the company has taken such a strong stance toward sustainability?
2. Do you agree that New Belgium’s focus on social responsibility provides a key competitive advantage for the company?  Why or why not?
3.  Some segments of society contend that companies that sell alcoholic beverages and tobacco products cannot be socially responsible organizations because of the nature of their primary products.  Do you believe that New Belgium’s actions and initiatives are indicative of a socially responsible corporation?  Why or why not?

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