Any topic (writer’s choice)

Acquiring a customer is a difficult task for any business. In this assignment we will work on case study for a credit card company. Getting a customer to open an account with a bank is an expensive process. Once the customer signs up, an equally difficult task is to keep a customer and sell him/her other products/services that the bank has to offer. If customers are not using their credit card frequently, they are most likely to churn. Hence, banks develop loyalty programs to prevent their customers from churning. he data set consists of the following features:c u s t o m e r _ i d :  C u s t o m e r  I Dc r e d i t _ s c o r e :  c r e d i t  s c o r e  o f  t h e  c u s t o m e rc o u n t r y :  c o u n t r y  o f  r e s i d e n c eg e n d e r :  m a l e / f e m a l ea g e ,  t e n u r e :  h o w  l o n g  t h e  c u s t o m e r  h a s  b e e n  a  c u s t o m e rb a l a n c e :  a v e r a g e  b a l a n c e  o n  c r e d i t  c a r d  p r o d u c t s _ n u m b e r :  n u m b e r  o f  b a n k s  p r o d u c t s  t h e  c u s t o m e r  u s e sc r e d i t _ c a r d :  1  i f  c u s t o m e r  h a s  a  b a n k  c r e d i t  c a r da c t i v e _ m e m b e r :  1  i f  a n  a c t i v e  m e m b e r  ( t r a n s a c t i o n  i n  l a s t  3 0  d a y s )e s t i m a t e d _ s a l a r y :  e s t .  s a l a r y  o f  t h e  c u s t o m e rc h u r n :  1  i f  t h e  c l i e n t  h a s  l e f t  t h e  b a n k  d u r i n g  s o m e  p e r i o d  o r  0  i f  h e / s h e  h a s  n o t .Using this data, your task is to develop a predictive model to identify the customers who are likely to churn. Be clear and detailed on (a) what steps you took to explore your data, (b) what clean or data processing you did on the data and why? (c) detailed description of the models you explored, (d) which model would you pick as your best and why? Be specific about the model metric you chose and why? Show your work i

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