Answer the following two questions on Starbucks related to Chapter 12 attached.
How would you describe the different groups of adopters for Starbucks concept articulated by the diffusion of innovation theory?
In reviewing the Starbucks profile summarize how product life cycle helped them make marketing mix decisions on the basis of their stage in its life cycle.
What did they do in the introductory stage to gain a foothold with Innovators?
What did they do in the growth stage to firmly establish their brand?
